Archive by Author
3 Steps to Integrating Sales and Service
April 06, 2012
by Angela Crawford
When it comes to integrating sales and service, I often think of the old saying, “no one cares how much you know until they know how much you care.” In short, transforming regular service interactions into revenue generating opportunities begins by building a relationship with your customers.
In a recent byline featured in [...]
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Treat Your Customers Like You Treat Your Friends to Improve Customer Loyalty and Sales
June 09, 2011
by Angela Crawford
NOTE: Angela is leading a pre-conference workshop on Tuesday, June 14, for IQPC’s 12th Annual Call Center Week in Las Vegas. The workshop is entitled How to Do It Right! Turning Your Contact Center into a Revenue Generating Center without Sacrificing Customer Satisfaction & Loyalty.
Loyal friends are the best. But you can’t take [...]
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4 Tips to Creating an Integrated Sales and Service Center
March 07, 2011
By Angela Crawford
Over the past couple of years, businesses have been keenly focused on reducing expenses to get through one of the most challenging economic periods many of us have seen in our lifetime. While still focused on controlling expenses, more businesses now have a renewed energy toward growing revenue – and what better place [...]
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Banks’ Top 5 Customer Retention Mistakes – And How to Avoid Them
September 22, 2010
By Angela Crawford
In Marketing 101, we learned that it takes more money to acquire a new customer than it does to retain an existing one. I don’t think that has changed, but we have gotten much more sophisticated in understanding which customers we want to retain and how to determine if they are about to [...]
